Fish!

by Stephen Lundin, Harry Paul & John Christensen

This is an average book about a great real-life story of the Pike Place Fish market in Seattle. These guys were working in a fairly grotty job and decided to change the way they worked by having lots more fun! I'd highly recommend the video which is about 10 minutes long and demonstrates the 4 principles with footage from the actual fish market.

4 fish principles:
- Play: have fun!
- Make their day: include your customers
- Choose your attitude: they decided to be world famous :)
- Be Present: be right there with your customers

These principles are for creating a great team morale (which in turn produces results) but a ground swell of support for doing this and applying to your day job can be tricky. I'm very keen on generating a fun and supportive team culture and the ideas in this book/video will be helpful.